AI. You either love it or hate it but, most of the time you don’t really have a choice as it is already all around us in so many ways. Granted, it can come in handy for a multitude of different projects or monotonous tasks that you may not have the time or energy to do. Gone are the days of doing the work yourself – with Artificial Intelligence, life is easier if you just let the computers do everything for you. But is it?
Sure, AI services such as ChatGPT can write you a resume, create a professional headshot out of a couple vacation photos, or write a blog post. But there is still work to be done – the editing. Don’t underestimate the editing process, otherwise you could end up having a military career on your resume in which you never served. You can still end up spending a decent amount of time rewriting until you are satisfied with the outcome. Since AI uses millions of sources to pull from already existing content all over the web, it is safe to say you are going to receive a very interesting response, but is it the true you or true voice of your brand?
This is where marketing and AI collide in the on-going debate of creators vs. editors. Where AI falls short is the authenticity of original thought, the emotion behind the voice telling the story of a brand to the end consumer that strikes the connection which, then forms a relationship and builds the long-term brand loyalty. You can edit someone else’s story that AI has crafted to fit your prompt, or you can blaze trails creating your own authentic story and the journey of your brand.
But what if writing your brand story isn’t your thing? You don’t have the time to dedicate to developing your brands authentic voice? Hey, we get it, writing is not for everyone, and many people have too many tasks and not enough time to complete them all. This is where Marketing Plus can do the heavy lifting, let us take our years of experience in the food and produce industry and craft an original story starring your brand. We can take your thoughts, bullet points, and note pad scribbles – insert some emotion, product knowledge, and industry expertise and you’ll get a personally crafted brand story worth sharing.
When you hire a hands-on (no pun intended) creative team like Marketing Plus to do your marketing and advertising, you have truly made the best decision for your company. We create a true voice for your brand rather than a computer-generated idea that has been copied from work that has already been done. We develop custom and carefully crafted ideas for you based on your needs and requests by talking to you, human to human and doing it right the first time. We believe original creativity is the best way to truly tell your story. Afterall, we are creators, not editors and we take pride in the work we do because when you look good, we look good.
