M+ Plus Team

Julie Lucido

President & CEO

Marketing Plus Owner and CEO, Julie Lucido, has been working in marketing her entire adult life. Her family ties to the produce industry go back even further than that. As a graduate of the Theatre Arts program at University of California, Santa Cruz and the Master’s in Marketing program at University of California, Davis, Julie brings a strong creative approach to her leadership philosophies and to all projects that come through Marketing Plus’s door. She has conceived and developed countless award-winning domestic and international creative marketing campaigns, package designs, ads, and point-of-sale materials over the years, while her friendly-but-firm management style continues to foster strong and long-lasting relationships with clients, media contacts, and tradeshow personnel, some of which span multiple decades. Julie has led her team and clients in winning multiple Ad Federation awards, Communicator Awards, and other notable industry distinctions, including multiple best of show and impact and innovation honors. In 2013, she was personally recognized as one of The Packer’s Top 20 Women in Produce.

In addition to running an office and a managing clients, Julie serves in multiple capacities on many volunteer boards and committees. These roles include, but are not limited to, member of the Women’s Fresh Perspective Leadership Committee for the Produce Marketing Association, President of the Junior Company Foundation board, member of the Ronald McDonald House Charities Development Committee, member of the Fresno Advertising Federation and American Advertising Federation, volunteer mentor with SCORE, and member of the Certified Trade Show Manager program through the University of Illinois. She is also an SBA Emerging Leader, inaugural class of 2011, and has lectured as a guest speaker for PMA and for the National Growers Association. Outside of work and volunteer projects, she continues to utilize her theatre background as a performer, director, and choreographer, sometimes for her own projects and other times as a very over-qualified volunteer at her daughters’ elementary school.

Johnna Johnson

Vice President of Marketing, Client Services

Johnna joined the team in 2013, after completing her BS in Business Administration with an Option in Marketing from Cal State University, Fresno. Prior to entering the world of marketing, Johnna honed her business, selling, and customer service skills in the retail industry, while her many years of volunteer work have helped grow and polish the natural empathy, attention to detail, and big picture comprehension proficiencies that make her so invaluable to her clients. Johnna has served on various committees locally and within the produce industry such as the Red Heart Ball Committee for the Central Valley branch of the Ronald McDonald House, Planning Committee Member for PMA’s Fresh Summit (the largest produce trade show in the nation), and as one of the founding committee members for Dress to Success Fresno. In her spare time, she tries to fit in active, outdoor activities (like horseback riding!) whenever she can. Otherwise, she can be found planning parties for her son’s classroom, spending time with family and friends, and bringing her food styling and recipe creating skills home from the Marketing Plus office into her personal kitchen, where she loves creating fun and delicious meals for her husband, teenage daughter, and son.

  • Ronald McDonald House Charities of the Central Valley – Red Heart Ball Committee –  2014 – 2018
  • PMA Fresh Summit Planning Committee Member since  2016-2018
  • Dress for Success Fresno – Founding Committee since 2016-2018
  • Center for Growing Talent by PMA – Emerging Leaders Program Class of 2019
  • IFPA Global Produce & Floral Show Committee 2022 – 2024

KATEE BRANDON

Social media & tradeshow specialist
Katee comes to Marketing Plus with a strong background in Digital Marketing and Social Media. She has an ambitious personality with a creative eye for content creation. 

 

Previously, Katee worked as a Marketing Coordinator for Orthodontic offices in the Central Valley. She has over a decade of experience in Customer Service, Office Administration, Sales, and Social Media. She helped create a platform for dental offices to gain more patients, convert leads, and establish branding. 

 

Since Katee was a little girl, she has always enjoyed the performing arts. She has been in numerous musicals, and was a competitive dancer for 17 years. Outside of work she is a Wife, and a Mama to her beautiful daughter Ryann. She loves traveling with her family, crafting, party planning, and going on Target and Starbucks runs with her little mini me. 

 

Katee is beyond thrilled to be at M+!  She is eager to step outside the dental world, and focus on her first love, social media. She is so excited to learn and grow with such an awesome Marketing Team!

Oscar Burgos

Art Director & Graphic Designer

Oscar graduated from CSU, Fresno with a B.F.A. in Graphic Design. He brings experience in both print and digital design to Marketing Plus, as well as an abundance of good, thoughtful instinct and heaps of imaginative, can’t-be-taught levels of natural talent. His curious and creative nature has led him to explore other disciplines in art and design, including photography, web design, and motion graphics. Oscar enjoys the environment at Marketing Plus because there is always something new to learn and always inspiration available to spark his creativity. The team at M+ loves Oscar for his ability to take direction and run with it in exciting and inventive ways, and for his ability to help pick lunch spots when the rest of the staff is being indecisive.

Alison allwine

Tradeshow support

Alison has been coordinating and hitting the road for clients working the trade show circuit for over five years with Marketing Plus. She is an accomplished performer, tightly networked, naturally social, and brimming with that whole “youthful energy” thing, which means she actually enjoys logging in travel hours and working late nights events. In between her travels, and trade shows, Alison can be found belting her lungs out in numerous stage musicals and searching for the best pizza in California.